Bulk Fax Blasting Tips -
Impact Fax Broadcast |
|
 |
|
Bulk Fax Blasting Services vs.
Bulk Fax Blasting Software |
Choosing the right fax hardware |
Bulk Fax Blasting Tips for Successful Fax Advertising
| Some
Bulk Fax Blasting Guidelines
-
Target
specific groups or companies with your faxes. Sending your
fax to people who are likely to have an interest in your
product will bring better results than a mass fax to random
businesses.
-
Keep
a running Remove
List and check your fax blast lists against this list
every time you send out a fax blast, as a simple courtesy
to customers who do not want to receive your fax. This will
save you money in the long run by eliminating uninterested
people from your recipient lists as well as protect you
from possible legal trouble.
-
Send
yourself a test fax before you send out the complete job.
This will allow you to see exactly what your fax advertising
will look like and will give you an idea of the transmission
time of your fax.
-
Using
personalized faxes will substantially increase response
rates. Use the
Cover
Page Editor included with the Impact Fax Broadcast
to create personalized cover pages
|
Ways
to Reduce Fax Transmission Time
-
Avoid
excessive use of black.
In general you should avoid large graphics or logos and
refrain from using large font sizes, bold settings and underlining
-
Plan
your white space.
Faxes are transmitted as a collection of horizontal
lines. Even one small bit of black on a horizontal line
requires that the whole line be transmitted and printed.
When finalizing your fax piece try to create your document
in blocks leaving vertical blank space in between and avoid
vertical lines or frames around the text
Some
basic design tips
-
Very
small text can be fuzzy, so try to keep font size larger
than 9 pt, but not too large.
-
Some
fonts end up as narrow lines and become fuzzy so try to
use the sans serif fonts and stay away from script styles.
-
Images,
line-art or text at an angle often look fuzzy, and fills
more vertical lines.
|
Determining how long it takes to
fax blast to your target fax list
An easy way to calculate the amount
of time that it takes to fax blast to a list is to
estimate a transmission rate of 1 PPM (page per minute) per line,
assuming the document being faxed is mostly text and is standard
fax resolution. For example,
using a 2 port version of the Impact Fax Broadcast, your transmission
rate would be 2 PPM. At this rate you could fax 120 pages
per hour.
You can increase your PPM several ways:
1. *Best Solution* - License additional lines/ports
for the Impact Fax Broadcast
2. Send the fax broadcast without using cover pages.
This will reduce the number of pages that
must be sent, but will also remove that
personalization feel.
3. Refer to the above guidelines and redesign your fax piece.
Home >
Faxing Software >
Impact Fax Broadcast > Fax
Blasting Tips |